Market Analysis and Product Planning

• Identifying the Value Producing Features and Benefits: Identifying the Required, Persuasive and Preemptive Features and Benefits, and their Undesirable Counterparts

• Why Marketing Research is Required

• Economical and Rational Marketing Research Methodology

• Determining the Price Through Evaluating Pricing Leverage, Price Segments, Value Analysis, Price Sensitivities, Price Versus Demand Schedules, Pricing Strategies, Buyer Analysis, Competitive Analysis and Internal Financial Analysis

• Product or Service Positioning

Determining an Appropriate Rate of Return

• Cost of Capital Analysis

Cost of Debt Capital

Cost of Preferred Stock

Cost of Common Stock

Weighted Average Cost of Capital (WACC)

• Risk Adjusted Cost of Capital Analysis

• Opportunity Cost of Capital Analysis

Return on Investment Analysis

• Net Present Value (NPV) Analysis Procedures

• Internal Rate of Return (IRR) Analysis

• Net Present Value (NPV) Analysis Uses

• Reverse Planning and Analysis Process