|
• Evaluating Marketing Research Requirements and Techniques
• Identifying Value Producing Features and Benefits to Assist
in Sequencing, Allocating and Prioritizing Marketing and Product
Development Investments
• Optimizing the Price Through Evaluating Pricing Techniques,
Levels and Strategies from the Buyers' Perspectives, the Competitors'
Perspectives, and an Internal Financial Analysis
• Developing the Product Positioning Strategy and “Promotional
Statement” Using Preemptive Features and Benefits
• Evaluating the Cost of Capital for Debt, Preferred Stock
and Common Stock to Determine an Appropriate Rate of Return for
Product Investments, Marketing and Sales Programs, etc.
• Using Net Present Value Analysis (NPV) and an Appropriate
Rate of Return to Calculate the Return on Investment (ROI) from
New or Existing Product Investments, Marketing and Sales Programs,
Manufacturing Equipment, Information Technology Software and Systems,
etc.
|
