New Product or Service Success Factors

• Product Concept, Business Plan and Implementation Requirements

• Profitability versus “Free” Cash Flow

• Financial Self-Sufficiency

• Identifying and Measuring Competitive Advantages

• Return on Investment Measurements

• Return on Investment Expectations

• Identifying Leverage and Value “Drivers”

Interpreting and Evaluating the Financial Statements

• Business as a Financial Entity

• Interpreting and Evaluating the Balance Sheet

• Interpreting and Evaluating the Income Statement

• Interpreting and Evaluating the Statement of Cash Flows

• Integrating the Three Financial Statements

• Interpreting and Evaluating Actual Financial Statements

• Calculating and Using “Free” Cash Flow

Market Analysis and Product Planning

• Evaluating Viable Product or Service Concepts

• Identifying the Value Producing Market Segments Through Buyer Analysis and Market Segmentation